Search Engine User habits report

Yes it is important to get high rankings, Mobtex comes first for a load of terms already and lower down for many many more yet when I check our referer log I see us listed on page 2 3 and often more of the results which tells me it doesn't matter how well placed you are in the rankings if the user doesn't like your site they click somewhere else otherwise we'd not get clicks on the terms we rank less well for.