Shortcodes

The Short Code Management Group (SCMG) has recently made some changes to the short code ranges available in the UK. These include:

Additional availability of 6xxxx and 8xxxx ranges
Harmonised UK and ROI 5xxxx short codes
Price restriction lifted on 6xxxx ranges

T-Mobile tests wifi and cell

When will the rest of the world catch on to this little jem, it's the way forward, over the air download charges are insulting the customers and forcing them to buy their content on-portal, ala vodalive, if the world went mobile-wifi things would change for the better, users would get richer content without the download costs.

Voice over IP on your mobile phone is just a natural step forward, how many networks don't want to go there though as they'll lose minutes. Scary part is how do they compensate for it?

Digital Evangelist: Making mobile payments work 101

Digital Evangelist: Making mobile payments work 101:

Another mobile geek! Cool reading!

Zend Optimizer

The Zend Optimizer was recommened to me by someone I know and I finally got around to installing it today, as soon as I had I knew I should have installed it sooner as the page load speeds were quicker, I mean WOW-quicker!!

Now the site actually feels faster to me I wondered if there was something I could do to make the pages smaller and make it load even faster still.

It was time to revisit zlib compression to see if that would help make a difference, I know the Zend Optimiser made a difference but now I want to be able to measure the differences Zlib will make.

To start i load our index page and check the page size which without compression comes in at 20.97 kb / 21,743 bytes

Now I add the following to our .htaccess:

## enable zlib compression
php_value zlib.output_compression_level 1

Level 1 is the lowest compression, 9 is the most. The higher the compression the more the server will have to work, the harder the server works the slower it becomes so we're playing a balancing game here.

The Scores:

None - 20.97 kb / 21,743 bytes

Level 1 - 5.83 kb / 5,969 bytes
Level 2 - 5.71 kb / 5,843 bytes
Level 3 - 5.61 kb / 4,747 bytes
Level 4 - 5.34 kb / 5,465 bytes
Level 5 - 5.24 kb / 5,367 bytes
Level 6 - 5.20 kb / 5,326 bytes
Level 7 - 5.20 kb / 5,325 bytes
Level 8 - 5.19 kb / 5,316 bytes
Level 9 - 5.19 kb / 5,316 bytes

WOW

Level 1 is by far the most efficient in this test.

With the tiny differences in file sizes between level 1 and level 9 it's not worth the server load to go any higher than 1 but the difference between nothing at all and level 1 is stunning.

LOL This blog is pageranked

LOL well it made me laugh, I just noticed this blog now has a humble pagerank of 2.

My www.andymoore.info site has a PR of 4 and Mobtex scores a 4 too.

So among my sites I have a collective PR of 10, lol I wish, it's only Google and W3 who have those for real I think!

PR is such a myth, this blog is a 2 and there's a shit load of content here yet http://www.ringtonesquad.com/has a PR of 4 yet all it has is a navimenu that 404s and a load of latin. It's bollocks yet it has no content and Google deem it more important. What bollocks.